NME / Warner Bros

Play Video


To promote the cinema release of Creed 2, Warner Bros briefed Brandforme to create a social first video that would be hosted on the NME Instagram & Facebook accounts. We had control of talent, location and content direction for the campaign.


We partnered with three up-and-coming England boxers who trained at Hoddesdon Academy. Some of the credentials to their name included the Great British Champion, 6 x International Champion and 3 x National Champion. All three boxers were in the running for the GB Olympic squad and had an impressive social media following. We also secured permits to shoot the content at Hoddesdon Boxing Club.


We received great feedback from both NME and Warner Bros. UK. The video was shared across the NME social channels and achieved impressive organic engagement.

Screenshot 2019-10-13 at 10.16.16