CASE STUDY
Meyba
MISSION
Ever heard of F.C Barcelona? Maradona? Cruyff? Tick tick tick – they all played in Meyba. That’s just the start, Meyba can throw in The Dream Team, Atletico Madrid.. Guardiola, Koeman, Laudrup, Stoichkov.. we are sure you get the picture.
They signed a deal with Fútbol Club Barcelona and became their loyal supplier. During the ten years that FC Barcelona was dressed in Meyba gear they won just about any prize and honour you can think of. With star players like Laudrup, Koeman, Bakero and the young Pep Guardiola, the team went down in the history books as the ‘Dream team V1’. Meyba are rightly immensely proud of their footballing heritage but although they are rooted in the past they look to the future - football and fashion have never been so closely linked and Meyba appointed Brandforme as the marketing agency to communicate their transition into a worldwide lifestyle and retro football brand.
COLLABORATIONS
We collaborated with a loud and extensive list of media owners and brands, including Soccer Bible, Hypebeast, Proper Mag, YMC, Mudail Mag, Talksport & Lynx to spread the word - MEYBA ARE BACK! The collabs included a one off Meyba x Soccer Bible shirt limited to 200 pieces which sold out in less than a second half of extra time.
ONE OFF MARADONA MEMORABILIA
To further close the gap between football and streetwear we contacted the Head of Social Media at Barcelona FC, Aviv Levy. He worked with us to launch a super small run of 35 iconic 1984 Jersey's, which were originally produced by Meyba and worn by the great Maradona himself - thousands of fans tried their best to grab one.
CREATIVE - LIFESTYLE SHOOTS
Brandforme's contact book and experience within the media industry were a vital part of executing the Meyba relaunch. Perry and his team are a class act.
Meyba Official