We selected 2 creators who were passionate about luxury British brands and invited them to Trumpers flagship store to experience the ‘gentry’ grooming experience. Each creator shared a series of videos on social media to demonstrate the quality of the service and products in store.

Once we had determined which influencer’s audience had resonated best with Geo. F. Trumper, the second stage of the campaign was a competition hosted on the Trumpers feed which was promoted by David Evans of the Grey Fox Blog.