CASE STUDY
Fingernails 2 Go
CELEBRITY ENDORSEMENTS
Fingernails2Go is a state of the art digital kiosk that prints intricate designs and patterns onto natural and artificial nails in just two seconds - so much fun! Our brief was to demonstrate the technology using video across social media and gain brand reputability using celebrity endorsements. The idea... let's get Lewis Capaldi to print his face on Grace Carter's nails for her upcoming tour...
MICRO INFLUENCERS
To extend the reach of the campaign we also partnered with a number of beauty and lifestyle creators who were able to demonstrate the effectiveness of the product by creating their own nails at home. We chose 10 influencers across TikTok and Instagram and created over 50 content reels for Fingernails 2 Go. Brandforme organised the celebrity sourcing, management and contracts as well as pickup and delivery of the nail kiosks for all influencers involved.
