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CASE STUDY

51 NORTH LONDON

CHALLENGE

51 North are a London based luxury fashion house who approached Brandforme with a brief to create content for their AW collection. We also ran a series of seasonal campaigns to create a buzz around the launch.

SOLUTION

SHOREDITCH LOCATION SHOOT
As content was a key element of this campaign, we organised a full day of shooting to promote the AW collection. Brandforme sourced an entire building on Shoreditch High Street with on brand décor, as well as three models / influencers carefully selected based on their style and online audiences. We managed the shoot from start to finish as well as the permits for numerous outdoor locations to film, including shoreditch house.

shoot 1
Shoot 2
Shoot 3

REMEMBRANCE DAY – DONATION STICKER CAMPAIGN
We also launched a charitable competition on behalf of 51 North using images from the shoot. We offered entrants the chance to win an item of clothing, but also encouraged them to donate to the Royal British Legion charity using the ‘Donate’ sticker on Instagram stories. Entrants that donated £5 and shared to their story tagging 51 North earnt extra entries, so we were able to raise a considerable amount of money for the RBL charity whilst also raising positive brand awareness.

Rememberance 1
Rememberance 2
Remeberance 3

OUR CONTENT

I was recommended Brandforme by one of their clients, as we were looking to improve our reach on Instagram and Facebook. From the first meeting with Perry the company founder and Managing Director, I was impressed with the ideas he presented us to achieve our first goal: brand awareness measured by increased following and engagement.

Within weeks, he had organised and arranged a successful photoshoot for new content, engaging with influencers that fit our brand brief. He also advised us on how we could engage more followers while donating to a charitable campaign we were keen to support, running a very successful competition in support of The Royal British Legion.

In only a short period of time, we have noticed a significant increase in following and client engagement. We are very pleased with their services and would definitely recommend them to others."

Julie Edinburgh, Founder & Creative Director, 51 North